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Retail

Vision Retail Platform leverages customer management, mobile loyalty and targeted marketing communication capabilities to drive desired purchasing behaviors and increase brand awareness and programs effectiveness.
Positive customer experience is the most important ingredient for any company in gaining or keeping its clients. The way in which clients and companies interact has changed fundamentally. Today, clients are connected by the means of mobile devices, have access to any type of information at any moment and can influence the brands’ image by means of social networks. Sales, marketing and customer service teams must adapt to the clients’ new virtual journey by building more profound relationships and by personalizing every interaction with them. According to the latest studies (Maritz Loyalty Marketing Report), Loyalty is influencing consumer behavior, and members agree they modify when and where they buy and what brand they prefer in order to maximize the loyalty benefits they receive. Mobile in loyalty not only improves the program experience, but ultimately drives loyalty to the brand. The Vision Retail Platform offers the tools needed to build and manage efficient loyalty programs, manage consumer profiles, enhance marketing activities and communicate effectively across all channels.

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